There are a thousand shoe shine stands in New York City, but you’ll walk thousand mile in your scuffy shoes to get to Eddie’s. Why? The most perfect soft, cushy red leather chairs. You climb up, you sink in, and you have the most perfect 5 minutes of peace and relaxation. It’s perfect end to a New York day. My wife gets her mini-massage at the nail salon, I get my shine at Eddie’s. Oh, yeah …it’s a perfect mirror shine. It makes me walk around talking like a toddler — “Look! Shiny! Pretty!” Andy Sernovitz is Author of “Word of Mouth Marketing: How Smart Companies Get People Talking” (http://www.wordofmouthbook.com) and blogs at Damn, I Wish I’d Thought of That! (http://www.damniwish.com).